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Every website platform claims to be the best. In practice each one is the best at something, and the right choice depends on what your business needs the site to do. This guide compares WordPress with the three alternatives our clients ask about most: Wix, Shopify and Webflow.
What each platform is best at
| Platform | Best at | Main limit |
|---|---|---|
| WordPress | Flexibility: content, leads, shops, memberships | Needs maintenance |
| Wix | Getting a simple site online yourself | Hard to move away from, limited at scale |
| Shopify | Selling products online | Monthly fees and app costs add up; weaker for content |
| Webflow | Design-led marketing sites | Steeper learning curve; fewer integrations |
WordPress
WordPress is open-source software you install on your own hosting. It runs a very large share of the web, which means there is a plugin, a developer or an answer for almost any need.
- Strengths: you own the site, you can build anything, and you are never locked to one company.
- Weaknesses: someone has to keep it updated, backed up and secure.
Wix
Wix is an all-in-one hosted builder aimed at people making their own site.
- Strengths: quick, no technical upkeep, everything in one bill.
- Weaknesses: you cannot take the site with you. Leaving Wix means rebuilding from scratch.
Shopify
Shopify is a hosted shop platform.
- Strengths: excellent for product sales, with payments, stock and shipping handled well out of the box.
- Weaknesses: features beyond the basics come from paid apps, and blogs and content pages are more limited than in WordPress.
Webflow
Webflow is a visual design tool with hosting attached.
- Strengths: very precise design control and clean output.
- Weaknesses: it takes time to learn, editing is less friendly for non-designers, and complex functionality is harder to add.
How to choose
Answer these four questions:
- What is the site's main job? Generating leads and publishing content points to WordPress. Pure product sales points to Shopify or WooCommerce.
- Who will build it? If you are doing it yourself in a weekend, a hosted builder is realistic. If a professional is building it, WordPress gives you more for the money.
- How much will it change? If you expect to add features every year, choose the platform with the fewest ceilings.
- How much do you care about owning it? With WordPress you hold the files and the database. With hosted platforms you hold a subscription.
Why we build on WordPress
We are not neutral: WPBuilderPros builds on WordPress. The reasons are practical. Clients own what we build, we can add almost any feature later without changing platform, and with a builder such as Breakdance the editing experience is as friendly as the hosted tools.
The honest downside is maintenance. A WordPress site that nobody looks after will eventually cause trouble, which is why we offer ongoing care and why we wrote a WordPress maintenance checklist.
Already on another platform?
Moving is very doable. Content and images transfer, the design is rebuilt, and old URLs are redirected so search rankings are kept. See our comparison of WordPress vs Squarespace for how a migration works.
If you would like advice for your situation, book a free call or see our website creation and development service.
